Before Deadpool ever made it into a single theater, there were plenty of reasons to think that the film would be a success, but it was even bigger than most anticipated. Ryan Reynolds has perfectly embodied the merc with a mouth, and gave fans plenty of raunchy and violent clips in the lead up to the film’s debut. These clips were only one small part of the marketing campaign that has easily been one of the best and most creative campaigns in recent memory, and it is undoubtedly because of the marketing that the film did so well.
Between Deadpool‘s 12 days of Christmas and making an extra trailer to sell it as a romantic comedy during an episode of The Bachelor, the movie was able to generate interest from almost every single demographic. Even though the film has long been out of theaters, the marketing is not yet done promoting the film, especially since they have been nominated for an award.
A brand new video has been made announcing that Deadpool has been nominated for the Best Integrated Marketing award by Clio Key Art (via io9). The video once again puts Reynolds’ voice under the mask and explains their process in creating this memorable campaign. It mainly uses recycled footage (and some old jokes), but the marketing team has delivered one more hilarious and NSFW video to announce their nomination.
Just in case anyone had forgotten how creative and funny the marketing team and talent involved were, this new clip is just the latest reminder that this is a one of a kind campaign. Fans will have to wait and see if it is able to win this award in particular, or if it will get other awards consideration down the road, but that would only be icing on the cake at this point. Deadpool has already proved to be wildly popular, and on paper is not an awards caliber film, but the marketing proved otherwise.
Now that Deadpool is such a popular name outside of the comic community, there will be even more excitement for Deadpool 2 whenever it happens. For now, fans will have to hope and pray that a similar marketing strategy is used for the sequel. With them moving into sequel territory and garnering the incredible success it had, the team developing these campaigns will have plenty of new material to work with. Unfortunately, fans will likely have to wait a while to see any of this new material, but the original campaign and Deadpool itself should be enough to hold over people overly anxious for more.
Logan opens in U.S. theaters on March 3rd, 2017, followed by unannounced X-Men films on October 6th, 2017, March 2nd, 2018, and June 29th, 2018. Deadpool 2, Gambit, New Mutants and X-Force are currently in development.