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Nevertheless, only one in three had actually gone out on a date with someone they met online.
About one in five, especially women, at 30%, compared to 16% for men, asked for help with their online profile.
It is possible that the mode of online dating resonates with some participants' conceptual orientation towards the process of finding a romantic partner.
That is, online dating sites use the conceptual framework of a "marketplace metaphor" to help people find potential matches, with layouts and functionalities that make it easy to quickly browse and select profiles in a manner similar to how one might browse an online store.
A great diversity of online dating services currently exists (see Comparison of online dating services).
Some have a broad membership base of diverse users looking for many different types of relationships.
Attitudes towards online dating improved visibly between 20, the Pew Research Center found.Nevertheless, a similar number of online daters (31%) and non-users (32%) agreed that online dating kept people from settling down.In all, there was little difference among the sexes with regards to their opinions on online dating.At the same time, usage among those between the ages of 55 and 64 doubled.
People in their mid-30s to mid-50s all saw noticeable increases in usage, but people aged 25 to 34 saw no change.Only five out of a hundred said they were married to or in a committed long-term relationship with someone they met online.For comparison, 88% of Americans who were with their current spouse or partner for no more than five years said their met their mates offline.Some sites are completely free and depend on advertising for revenue.