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“Because we’re free, we’re unencumbered with trying to keep people on our site,” Tim said.
“We can be pure about what we’re trying to achieve, which is bringing people together.” Since its new always-free policy has been implemented, Free And Single has significantly strengthened its reputation and grown its membership base.
They put “free” right there in the brand name because they had resolved to buck the typical subscription-based business model and offer more free tools than any of its competitors in the UK do.
The dating site started out by offering free communication to all women on the site. Single women could join and start chatting with anyone who struck their fancy.
The founders believed single men would be willing to bear the cost burden because they would have the security of knowing that women could respond to their messages.
Free And Single thereby increased female engagement on the site and provided a threshold of entry to keep out guys who weren’t serious about making a commitment.
By opening all its chat features to free members, Free And Single has lived up to its name and created a more active, accessible, and engaging dating environment for singles from all walks of life.
Big things are on the horizon for the UK-based dating site, including an expansion overseas.
Prospective members can find plenty of testimonials and success stories on the site to show them that the dating site works.