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His idea for a digital-dating-assistant service started in 2009, when he was frustrated with the amount of time it took to search for matches online.
“I was working 60 to 70 hours a week and simply didn’t have time to keep up with online dating,” he said.
They are naturally drawn to the ‘leader of the pack.’” Valdez elaborates later in the manual: “The alpha male is the .” But how do you present yourself as an Alpha?
“Never compliment her without a qualification,” he writes.
“Let her know what you want in a woman and make her explain why she fits those criteria.”“I’m not a psychologist or self-proclaimed expert in the multiple facets of human psychology,” Valdez told Quartz in a phone call.
But I was at the point where I was only able to return messages sporadically, which obviously didn’t go too well with the matches I was interested in.”“I found myself wishing there were two of me,” he continued.
Before Tinder normalized “DTF” (“Down To Fuck”) as an opening salute, Valdez would send copy-and-pasted pick-up lines to dozens of women a day and track their effectiveness on spreadsheets.