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So what was the most commonly cited reason for using Tinder?
It's popular: 48.3 percent of the respondents indicated that the main reason they used Tinder revolved around its popularity—the media hype or the fact that many of their peers were using it.
For the uninitiated, Tinder is a mobile dating app that allows users to locate other singles in their geographic area. They can then start viewing photos of other users who match their age, gender, and location criteria.
Users swipe right if they like what they see and swipe left if they don’t.
(charged .95 per month when it launched in 1995.) e Harmony, launched in 2000 and marketed toward people seeking long-term relationships, blazed a trail with its prices, charging some of the highest in the industry, says Mark Brooks, a dating-industry analyst and the editor of Online Personals Watch.
And many of them pay a hefty sum for that chance to meet their perfect match.As can be seen in the table, using the app for casual sex and hookups was actually less common than these other motives.Not surprisingly, both studies also suggested that men are more likely than women to use Tinder for the purpose of seeking out casual sex.The researchers then used a statistical technique to group those ratings into general categories.
The categories and the average ratings of the participants for each category are summarized in the table below.The most common motives for using Tinder: it's exciting and it's trendy.Another common motive that wasn't cited in the Le Febvre study was self-worth validation.So perhaps it should come as no surprise that as the popularity of online dating has risen, so have prices.